1. Emphasize What Is Unique About Your Event
Find what is unique about your event and promote it. There are thousands
of races each year. What is different about yours? Why do people
come? Answer those questions and emphasize the answers in your promotions
2. Take Advantage Of Free Calendar Listings
There are numerous opportunities for free exposure. Consider publications,
websites, local running clubs and newspapers. Here are some suggestions.
3. Utilize Multiple Mediums
You can no longer rely on just applications to promote your race.
Consider postcards and posters to help you stand out. Print and
web advertising are effective ways to get additional exposure.
4. Consider Your Audience
Look for ways to reach YOUR specific audience. A local, family
event has a different audience than a mountain run. Understand your
audience and make sure your promotion is tailored to reach them.
We have the tools to make your race promotions effective and easy.